For the social-media-enabled Microsoft phone, the Kin, we created an massive social media experiment about social media, all delivered via social media. My partner and I were behind the initial concept of sending one person and their Kin around the country meeting people in their social network face to face in order to answer one simple question: are we really friends with our friends? Each visit became a webfilm released on Kin's social media outlets that tackled different questions about the new social landscape.